Our Mission
Imperative College Advising guides students on their path to higher education through personalized college advising, honest insight, and compassionate support. We empower students to take control of their process and find the college that fits their needs best — a place where they belong, where they can grow and thrive.
Our Vision
To become the trusted guide for students nationwide to discover their purpose, achieve their academic & career goals, and create meaningful futures – Redefining college advising, academic enrichment and test preparation by putting students first.
Our Story
After years in the industry, we've seen the same story repeat itself – families overwhelmed, students underserved, and critical opportunities missed because no one was guiding them through an increasingly complex college admissions process. That's why we founded Imperative. We believe it is imperative that every student has access to individualized, high-quality college counseling—and that waiting is no longer an option.
The stakes in higher education have never been higher. Costs continue to rise, competition intensifies, and decisions made in high school can shape a student's future for decades. Yet today, the national average caseload for school college and career counselors exceeds 300 students. With that many students assigned to one counselor, individualized guidance simply isn't possible. When support is stretched this thin, students are left to navigate life-defining decisions alone—and the consequences of delay compound quickly.
At Imperative, we step in where the system falls short. We provide first-in-class, authentic, and truly individualized college counseling because finding the right path forward isn't optional—it's essential. We help students identify their best-fit colleges across academic, social, cultural, geographic, and financial dimensions. More importantly, we help students understand themselves, clarify their goals, and strengthen their voice so they can move forward with confidence and intention.
College planning is not something to postpone. Early, personalized guidance preserves opportunity, reduces stress, and leads to better outcomes. Acting now isn't just helpful—it's imperative.
Our Approach
Student-Centered
We train students to take control and ownership of their process so parents don't need to "parent" them through it.
Honest & Efficient
We provide realistic assessments and efficient strategies that save time and reduce stress for the entire family.
Financially Conscious
We help families navigate financial aid and develop strategies to keep college costs manageable.
Experienced Guidance
Over 25 years of insider insights from public universities, private colleges, and community colleges.
Meet Lorenzo
Lorenzo has 25 years of experience in college admissions, enrollment management, and higher education recruitment. Lorenzo's experience has given him a distinct understanding of the inner workings of admissions and financial aid at large public universities, private independent liberal arts colleges, and 2-year community colleges.
Lorenzo has been recognized for his ability to connect well with a broad range of students as they plan for and transition into the best college fit. He has advised colleges and universities in strategically identifying and reaching untapped student markets, while increasing enrollment. His broad background gives him keen insights, which he uses to passionately help families make clear sense of college admissions and financial aid, and be well positioned for a happy, successful outcome.
Lorenzo has conducted national workshops and presentations for industry leaders on the challenges and opportunities of reaching, communicating with, and retaining students of color. In addition, his work has been featured in industry leading publications such as The Hispanic Outlook in Higher Education.
He also developed workshops for teens to better help define themselves and how their interests are portrayed in the college admissions process. Lorenzo is a proud alumnus of Northfield Mount Hermon School; holds a BA in psychology from Wheaton College, MA and MS in Higher Education Administration from Southern New Hampshire University.
Let's Work Together
Ready to give your student the personalized guidance they deserve? Schedule a consultation to learn how we can help.
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